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  • Snacks

Chicka

Chicka is Americana’s range of corn snacks. We built its packaging architecture in two tiers. Crunchy leads with the Chicka name and carries the cheetah mascot, while the six formats, from Puffs to Boom, lead with their own names and wear the cheetah’s spots as a pattern.

Services

Brand identity

Client

Americana

Year

2026

Read the in-depth review
A red striped Chicka Crunchy pack with the cheetah mascot on it and a cheetah tail wrapped round, by Colada
Red Chicka Puffs packs in Chipotle Sauce flavour, stacked in a tower above one upright pack
A red baseball cap with the white Chicka C mark stitched on the front, against an orange background

A shopper should recognise the family, pick the format, then the flavour, in about three seconds. We laid out each pack to be read in that order.

The Chicka C mark: a white block letter C with a dark outline, on red
The Chicka Feisty! lockup: the Chicka wordmark above the word Feisty! on a red badge, by Colada

Colour marks the flavour, not the line: Four Cheese is the same gold on Puffs and on Rings. That leaves the name and the shape of the snack to say which format it is.

A red street hoarding with the Chicka wordmark, four packs in four colours and the cheetah mascot peeking in
A red canvas tote with a Chicka Feisty! key ring and a key with a C charm clipped to the handle
Chicka packs from six lines laid out in rows on purple, by Colada
Three Chicka packs, Puffcorn and two Rings, lying on rippled red sand, by Colada
An orange Chicka Puffcorn Sweet Corn pack on yellow tiles, a hand reaching for it, by Colada
A brown Chicka Shells Truffle Cheese pack on a step, beside a wedge of cheese and a truffle, by Colada
A green Chicka Pops Spiced Cheese pack on a green block, by Colada
A blue Chicka Boom Tomato Ketchup pack on blue tiles with tomatoes and a dish of ketchup, by Colada

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