A strategic branding studio, founder-led since 2018
We work with ambitious companies on brand strategy, identity and packaging, from the first idea to the final file.
How we think
Principles
What we’ll argue for
Made for strangers
The person who buys it wasn’t in the meeting, and the brand has to make sense to them cold.
Fewer, repeated
A brand needs a few things to own, used until its team is bored of them.
Say it early
If the brief or the old logo is wrong, the start is the time to say so. It’s easier to hear then.
Values
How we behave
Curiosity
We ask more questions than the brief needs. The idea for a brand is often sitting in an answer no one thought mattered.
Craft
We redraw until the curve is right, then check it small, in one colour, on the wrong background.
Nerve
The safe option is usually the one a rival already has. We’ll put the braver one on the table too.
Ownership
Whoever made a decision is in the room to answer for it, founders included.