FMCG

Americana Air Fryer Range

The Air Fryer Range is a frozen line from Americana: chicken and fries made for the air fryer. We designed the packs and the visuals that introduce them, from the freezer doors in the store to a billboard outside.

Client

Americana

Year

2025

Black pack of Americana Air Fryer Range crunchy chicken strips on an orange set, by Colada

Three Air Fryer Range packs fanned out: chicken nuggets in teal, strips in orange, zinger in red

Chicken strips pack lying on an orange floor covered in a pattern of wavy lines

The range takes its name from an appliance, and we put that appliance on every pack. It stands behind the food, with steam rising off it.

An air fryer on a table draped in orange velvet, its basket full of chicken strips, a plate of them beside it

Air Fryer Range pack of crunchy curly fries with a red band, standing on a red set

The packs are black, with the product’s name on one band of colour: teal for nuggets, orange for strips, red for zinger and curly fries. Shown alone, a pack stands on a set of the same colour.

Air Fryer Range pack of crunchy chicken nuggets with a teal band, on a teal set, by Colada

Chicken nuggets pack on a wooden kitchen counter against blue tiles, with a nugget in a pot of red dip

Crunchy chicken zinger pack on a freezer shelf, seen through the glass door as a shopper walks past

Freezer aisle dressed with the Air Fryer Range: three packs on the header and graphics on six doors

Billboard at night with two Air Fryer Range packs, crunchy and spicy chicken strips, and an Arabic headline

LATT Group graphic language over a container port, identity by Colada

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Americana Air Fryer Range

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