Developed a comprehensive brand architecture for LATT Group using an endorsed brand model. This approach establishes a unified parent brand with distinct identities for each division—LATT Logistics, LATT Depot Solutions, and LATT Trading & Shipping. The architecture balances individuality and cohesion, allowing each division to highlight its unique strengths while leveraging the credibility and authority of the LATT Group.

LATT Logistics

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Info

LATT Group Rebrand: Crafted an endorsed brand identity system featuring a bold typemark for the parent brand and distinct logos for each division. Inspired by the buoyant force of a ship’s bow, the shared concept translates into unique shapes for LATT Logistics, Depot Solutions, and Trading & Shipping. This approach balances individuality for each division with a cohesive visual connection, reinforcing LATT Group's leadership in logistics.

Services

Branding

Art Direction

Client

LATT Group

Year

2024

Agency Credits

Generator Design Agency