- Snacks
Crunchos
Crunchos is a light, crunchy snack from Americana Snacks, made for Gen Z and young Millennials. We positioned it as an all-day companion and decided it should be the loud one in the room. The oversized type and the exaggerated expressions follow from that.
Services
Brand identity
Client
Americana
Year
2025
The chip itself is wavy, so the wave became the graphic device. It runs across each pack in the range and gives the layout its movement.
Colour does the sorting. A strong background and an accent of its own make each flavour easy to pick out, and still plainly a Crunchos. The logo stays large enough to find on a shelf or on a phone.
